实用商务英语综合教程（中级）-图书-人邮教育社区

内容摘要

　　《实用商务英语综合教程》系列教材分为初级、中级和高级3册。本书是套书的中级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及商务环境、团队建设、进出口、关税壁垒、市场调查、交易会、公共关系及电子商务等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。
　　本书可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。
　　本书附有听力材料的MP3录音光盘。

目　录

Unit 1　Business Environment
Listening & Speaking　2
　Consulting about Advice on Business　2
Reading　6
　Intensive Reading: Are You Ready to Do Business in China 　6
　Fast Reading: China Remains Open Business Environment　11
Grammar & Usage　15
　Past Perfect Tense 过去完成时　15
Practical Writing　18
　Forms 表格　18

Unit 2　Team Building
Listening & Speaking　22
　Consulting about Advice on Team Building　22
Reading　26
　　Intensive Reading: The Path to Build Successful Work Teams　26
　　Fast Reading: How to Get Along with Your Coworkers　31
Grammar & Usage　35
　Future Perfect Tense 将来完成时　35
Practical Writing　38
　Advertisements 广告　38

Unit 3　Import and Export
Listening & Speaking　44
　Preparing for Exporting & Negotiating Terms　44
Reading　48
　Intensive Reading: The Procedure for Import Trade　48
　Fast Reading: Expand Your Business by Exporting　52
Grammar & Usage　58
　The Present Perfect Progressive Tense 现在完成进行时　58
Practical Writing　60
　Agency Introduction 机构介绍　60

Unit 4　Tariff Barriers
Listening & Speaking　64
　Tariffs & International Trade　64
Reading　67
　Intensive Reading: Tariff Barriers　67
　Fast Reading: Revised Tariffs Benefit China　71
Grammar & Usage　75
　The Past Perfect Progressive Tense 过去完成进行时　75
Practical Writing　77
　Products Introduction 产品介绍　77

Unit 5　Market Research
Listening & Speaking　80
　Preparing for Market Research　80
Reading　83
　Intensive Reading: Marketing Research　83
　Fast Reading: Research Trends　87
Grammar & Usage　91
　The Future Perfect Progressive Tense 将来完成进行时　91
Practical Writing　93
　Questionnaires 调查问卷　93

Unit 6　Trade Fairs
Listening & Speaking　96
　Consulting about Details on Trade Fairs　96
Reading　100
　Intensive Reading: The Canton Fair　100
　Fast Reading: Booth Staff Training　104
Grammar & Usage　109
　The Modal Verbs 情态动词　109
Practical Writing　114
　The Format and Structure of Business Letters 商务信函的格式与结构　114

Unit 7　Public Relations
Listening & Speaking　120
　Advice on Public Relations　120
Reading　123
　Intensive Reading: Public Relations in China　123
　Fast Reading: Public Relations　127
Grammar & Usage　132
　Participle 分词　132
Practical Writing　137
　Letters of Application 求职信　137

Unit 8　E-Commerce
Listening & Speaking　142
　Shopping on Line　142
Reading　145
　Intensive Reading: The Development of E-commerce　145
　Fast Reading: How to Start an Online Business　150
Grammar & Usage　155
　Voices 语态　155
Practical Writing　157
　Letters of Invitation 邀请信　157
　Appendix Vocabulary　159