Unit 1
Overview of Cross-Border E-Commerce / 1
Part 1 The Concept of Cross-Border E-Commerce / 1
Part 2 The Differences Between Traditional Foreign Trade and Cross-Border E-Commerce / 5
Part 3 The Current Situation of Cross-Border E-Commerce in China / 10 Supplementary Materials / 14
Unit 2
Main Cross-Border E-Commerce Platforms / 16
Part 1 Amazon and eBay / 16
Part 2 Alibaba and AliExpress / 20
Part 3 Shopee and Lazada / 24 Supplementary Materials / 28
Unit 3
Opening a Cross-Border E-Commerce Store / 31
Part 1 Selection of a Cross-Border E-Commerce Platform / 31
Part 2 Preparation of Registration Materials / 35
Part 3 FAQ While Opening a Cross-Border E-Commerce Store / 40
Supplementary Materials / 44
Unit 4
Store and Product Description / 47
Part 1 Store Description / 47
Part 2 Title and Key Words of a Product / 51
Part 3 Product Description and Features / 56
Supplementary Materials / 61
Unit 5
Cross-Border E-Commerce Product Management / 65
Part 1 Product Selection / 65
Part 2 Product Pricing / 69
Part 3 Forbidden and Restricted Products / 74
Supplementary Materials / 78
Unit 6
Cross-Border E-Commerce Order Management / 81
Part 1 Pre-sale Inquiry and Reply / 81
Part 2 Placing an Order / 85
Part 3 Follow-up of Order Related Services / 89
Supplementary Materials / 93
Unit 7
Cross-Border E-Commerce Marketing Activities / 95
Part 1 Promotion and Marketing / 95
Part 2 SEO and SEM / 99
Part 3 Brand Building / 104
Supplementary Materials / 109
Unit 8
Cross-Border E-Commerce Payment / 112
Part 1 Offline and Online Payment / 112
Part 2 Payment Process / 116
Part 3 Account Withdrawal / 121
Supplementary Materials / 125
Unit 9
Cross-Border E-Commerce Logistics and Warehousing / 128
Part 1 Packaging / 128
Part 2 Logistics Channels / 133
Part 3 Delivery Tracking and Transportation Time / 138
Supplementary Materials / 143
Unit 10
Customer Service of Cross-Border E-Commerce / 145
Part 1 Customer Service Procedures / 145
Part 2 Complaint Problems / 149
Part 3 Returning and Refunding / 154
Supplementary Materials / 158
Unit 11
Transaction Evaluation of Cross-Border E-Commerce / 161
Part 1 Five-Star Praise and Feedback / 162
Part 2 Bad Review and Feedback / 166
Part 3 Seller’s Evaluation of the Buyer / 170
Supplementary Materials / 174
Unit 12
ERP and Supply Chain of Cross-Border E-Commerce / 177
Part 1 Functions and Advantages of ERP / 177
Part 2 Main ERP Systems / 182
Part 3 Supply Chain Service Provider and Supply Chain Management / 187 Supplementary Materials / 192