跨境电子商务英语(音频指导版)

跨境电商 专业英语 电子商务 跨境英语
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逯宇铎 (主审) 易静 (作者)

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1.难度适中,适合教学使用。
2.全面介绍跨境电商英语的基础知识和应用场景,每章分为warming up、listening、speaking、reading、exercises。
3.配套资源丰富,作者配套PPT、教案、习题答案、试卷、听力素材,并配套音频。
4.作者有专业的的英语教学功底。

内容摘要

本书内容分为12个unit,分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part,设置warming up、listening、speaking、reading几个模块,训练读者听、说、读、写、译各方面的能力,培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力,提升其在跨境电子商务领域的综合竞争力。

目录

Unit 1
Overview of Cross-Border E-Commerce / 1
Part 1 The Concept of Cross-Border E-Commerce / 1
Part 2 The Differences Between Traditional Foreign Trade and Cross-Border E-Commerce / 5
Part 3 The Current Situation of Cross-Border E-Commerce in China / 10 Supplementary Materials / 14
Unit 2
Main Cross-Border E-Commerce Platforms / 16
Part 1 Amazon and eBay / 16
Part 2 Alibaba and AliExpress / 20
Part 3 Shopee and Lazada / 24 Supplementary Materials / 28
Unit 3
Opening a Cross-Border E-Commerce Store / 31
Part 1 Selection of a Cross-Border E-Commerce Platform / 31
Part 2 Preparation of Registration Materials / 35
Part 3 FAQ While Opening a Cross-Border E-Commerce Store / 40
Supplementary Materials / 44
Unit 4
Store and Product Description / 47
Part 1 Store Description / 47
Part 2 Title and Key Words of a Product / 51
Part 3 Product Description and Features / 56
Supplementary Materials / 61
Unit 5
Cross-Border E-Commerce Product Management / 65
Part 1 Product Selection / 65
Part 2 Product Pricing / 69
Part 3 Forbidden and Restricted Products / 74
Supplementary Materials / 78
Unit 6
Cross-Border E-Commerce Order Management / 81
Part 1 Pre-sale Inquiry and Reply / 81
Part 2 Placing an Order / 85
Part 3 Follow-up of Order Related Services / 89
Supplementary Materials / 93
Unit 7
Cross-Border E-Commerce Marketing Activities / 95
Part 1 Promotion and Marketing / 95
Part 2 SEO and SEM / 99
Part 3 Brand Building / 104
Supplementary Materials / 109
Unit 8
Cross-Border E-Commerce Payment / 112
Part 1 Offline and Online Payment / 112
Part 2 Payment Process / 116
Part 3 Account Withdrawal / 121
Supplementary Materials / 125
Unit 9
Cross-Border E-Commerce Logistics and Warehousing / 128
Part 1 Packaging / 128
Part 2 Logistics Channels / 133
Part 3 Delivery Tracking and Transportation Time / 138
Supplementary Materials / 143
Unit 10
Customer Service of Cross-Border E-Commerce / 145
Part 1 Customer Service Procedures / 145
Part 2 Complaint Problems / 149
Part 3 Returning and Refunding / 154
Supplementary Materials / 158
Unit 11
Transaction Evaluation of Cross-Border E-Commerce / 161
Part 1 Five-Star Praise and Feedback / 162
Part 2 Bad Review and Feedback / 166
Part 3 Seller’s Evaluation of the Buyer / 170
Supplementary Materials / 174
Unit 12
ERP and Supply Chain of Cross-Border E-Commerce / 177
Part 1 Functions and Advantages of ERP / 177
Part 2 Main ERP Systems / 182
Part 3 Supply Chain Service Provider and Supply Chain Management / 187 Supplementary Materials / 192

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作者介绍

易静,晴川学院英语系负责人,对跨境电商研究多年,英语水平高,对跨境电子商务客服有深入了解,写作适合本科院校、职业院校电子商务专业、国际贸易专业、商务英语专业的教材。

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