跨境电子商务英语(附全套音频)

附全套音频;配套资源丰富
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张强华 , 司爱侠 , 朱丽丽 , 张千帆 (作者)

关于本书的内容有任何问题,请联系 孙燕燕

1.选材广泛,立足实用,同时兼顾发展热点;
2.结构非常适合组织教学,专业知识和英语知识结合紧密;
3.全部单词加注音标,课文配套听力材料;
4.结合行业实际,进行有效的技能训练,覆盖听说读写各个方面;
5.有许多创新的教学理念:
1)开放化学习,借助Internet对教学全程支持:给教师提供电子教案,参考试卷;通过Email回答教师的任何问题。让新教师有所依靠;
2)“动态维护”:定期主动升级更新,紧跟行业技术发展。

内容摘要

本书选材广泛,涉及跨境电子商务概述,创建成功的跨境电子商务战略,中国跨境电子商务五大平台的比较,在线市场的比较:亚马逊、沃尔玛和阿里巴巴,建立虚拟商店,在亚马逊上卖东西,如何撰写产品描述,购物车软件概述,定价策略如何让社交媒体成为跨境电子商务的推动力,电子支付的工作原理,网络银行安全,售后服务,客服聊天机器人,亚马逊SEO,保护电子商务网站免受黑客攻击和欺诈的方法,第三方物流概述,数据分析在电子商务业务中的优势,人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验,书中内容设置与课堂教学的各个环节紧密切合,支持备课、教学、复习及考试等教学环节。另外,本书还配有PPT、教学大纲、参考答案、音频文件等资料。

目录

Unit 1
Text A Cross-Border E-commerce Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B Chinese Cross-Border E-commerce Overview
New Words
Phrases
Writing Method Guide
Exercises
Unit 2
Text A How to Create a Successful Cross-Border E-commerce Strategy
New Words
Phrases
Reference Translation
Text B The Dos and Don’ts of Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 3
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China
New Words
Phrases
Reference Translation
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 4
Text A Build Your Virtual Store
New Words
Phrases
Abbreviations
Reference Translation
Text B 10 Things You Need to Start Selling Online
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 5
Text A Selling on Amazon
New Words
Phrases
Abbreviations
Reference Translation
Text B Amazon Seller Central and Amazon Vendor Central
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 6
Text A How to Write Product Descriptions
New Words
Phrases
Reference Translation
Text B Shopping Cart Software Overview
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 7
Text A Pricing Strategy
New Words
Phrases
Reference Translation
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 8
Text A How Electronic Payment Works
New Words
Phrases
Abbreviations
Reference Translation
Text B Online Banking Security
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 9
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words
Phrases
Abbreviations
Reference Translation
Text B Chatbots
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 10
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words
Phrases
Abbreviations
Reference Translation
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 11
Text A Third Party Logistics Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B Reverse Logistics in E-commerce
New Words
Phrases
Writing Method Guide
Exercises
Unit 12
Text A Benefits of Data Analytics in E-commerce Business
New Words
Phrases
Abbreviations
Reference Translation
Text B Role of Artificial Intelligence in E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises

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作者介绍

张强华 江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中,两部获得“全国第11批畅销书(科技类)”称号,一部获“华东地区大学出版社教材专著二等奖” ,一部获得江苏省优秀教材,一部由台湾儒林图书出版公司以繁体字在台湾发行。

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