跨境电子商务英语

选材与习题丰富
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张强华 , 司爱侠 (作者) 978-7-115-63312-5

关于本书的内容有任何问题,请联系 刘向荣

1.选材广泛,立足实用,紧跟发展热点,体现了大数据、人工智能等新技术在跨境电商领域的应用;
2.结构适合组织教学,专业知识和英语知识结合紧密;
3.全部单词加注音标,课文配套听力材料,形成立体化教材;
4.结合行业实际,进行有效的技能训练,练习丰富多样,覆盖听说读写各个方面;
5.教学支持有力,提供给教师提供PPT、教学大纲、参考答案、参考试卷、音频文件等资料。

内容摘要

本书选材广泛,涉及跨境电子商务基础,跨境电子商务策略与要点,中国跨境电子商务五大平台,在线市场的比较:亚马逊、沃尔玛和阿里巴巴,在亚马逊上卖东西,如何选择爆品,如何撰写产品描述,ChatGPT在跨境电商中的应用,定价策略,电子支付,获得更好的在线评论,售后服务,优化在线客户体验的方法,中国跨境电商的法规,亚马逊SEO,跨境电商的国际仓,物流,大数据在电子商务业务中的优势,人工智能在电子商务中的作用等方面的内容。
本书编者有近20年的行业英语教学与图书编写经验,书中内容设置与课堂教学的各个环节紧密切合,支持备课、教学、复习及考试等教学环节。另外,本书还配有PPT、教学大纲、参考答案、音频文件等资料。
本书既可作为高等院校本科、专科国际贸易、电子商务、国际商务、商务英语等相关专业的英语教材,也可供从 业人员自学,还可作为培训班的培训用书。

目录

目录

Unit 1 Cross-Border E-commerce Basics 1
Text A Cross-Border E-commerce Overview 1
New Words 4
Phrases 6
Abbreviations 7
Reference Translation 跨境电子商务概览 15
Text B Chinese Cross-Border E-commerce Overview 10
New Words 13
Phrases 14
Abbreviations 15
Writing Method Guide求职信 15
Exercises 15
Unit 2 Cross-Border E-commerce Strategies and Essentials 82
Text A How to Create a Successful Cross-Border E-commerce Strategy 82
New Words 84
Phrases 85
Abbreviations 85
Reference Translation 如何建立成功的跨境电商战略 15
Text B The Dos and Don’ts of Cross-Border E-commerce 89
New Words 94
Phrases 95
Abbreviations 96
Writing Method Guide个人简历 15
Exercises 97
Unit 3 Cross-Border E-commerce Platforms 37
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 37
New Words 41
Phrases 42
Abbreviations 42
Reference Translation 中国跨境电商五大平台比较 15
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 46
New Words 51
Phrases 53
Abbreviations 55
Writing Method Guide电子邮件 15
Exercises 55
Unit 4 Selling Online and Selecting Goods 18
Text A How to Select Goods on Cross-Border E-commerce 18
New Words 22
Phrases 23
Abbreviations 55
Reference Translation 跨境电商中如何选品? 15
Text B 10 Things You Need to Start Selling Online 28
New Words 31
Phrases 32
Abbreviations 33
Writing Method Guide邀请函 15
Exercises 33
Unit 5 Learning about Amazon 59
Text A Selling on Amazon 59
New Words 62
Phrases 65
Abbreviations 66
Reference Translation 在亚马逊上卖东西 15
Text B Amazon Seller Central and Amazon Vendor Central 70
New Words 75
Phrases 77
Abbreviations 78
Writing Method Guide品牌故事文案 15
Exercises 78
Unit 6 Writing Product Descriptions and Using ChatGPT 100
Text A How to Write Product Descriptions 100
New Words 103
Phrases 105
Abbreviations 105
Reference Translation 如何撰写产品描述 15
Text B How to Use ChatGPT for E-commerce 109
New Words 112
Phrases 113
Writing Method Guide怎样写亚马逊产品文案 15
Exercises 114
Unit 7 Pricing and Optimizing Online Reviews 117
Text A Pricing Strategy 117
New Words 120
Phrases 121
Abbreviations 122
Reference Translation 定价策略 15
Text B Key Steps to Get Better Online Reviews 125
New Words 129
Phrases 130
Abbreviations 130
Writing Method Guide怎样给国外客户发写开发信 15
Exercises 131
Unit 8 Electronic Payments and Regulations 134
Text A How Electronic Payment Works 134
New Words 137
Phrases 139
Abbreviations 140
Reference Translation 电子支付是如何工作的 15
Text B Chinese Cross-Border E-commerce Regulations 143
New Words 150
Phrases 152
Writing Method Guide回复询盘 15
Exercises 153
Unit 9 Optimizing Sales Service and Customer Experience 157
Text A 7 Types of After Sales Service to Keep Your Customer Satisfied 157
New Words 161
Phrases 163
Abbreviations 55
Reference Translation 七种确保客户满意的售后服务 15
Text B Ways to Optimize Online Customer Experience 167
New Words 176
Phrases 178
Abbreviations 178
Writing Method Guide发盘与还盘 15
Exercises 179
Unit 10 Product Feed and International Warehouses 184
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO 184
New Words 187
Phrases 188
Abbreviations 188
Reference Translation 卖家如何利用产品推送实现亚马逊SEO 15
Text B International Warehouses in Cross-Border E-commerce 193
New Words 197
Phrases 198
Abbreviations 198
Writing Method Guide订单与合同 15
Exercises 199
Unit 11 Logistics 203
Text A Third Party Logistics 203
New Words 210
Phrases 213
Abbreviations 214
Reference Translation 第三方物流 15
Text B Reverse Logistics 220
New Words 224
Phrases 224
Abbreviations 225
Writing Method Guide索赔和投诉答复信 15
Exercises 225
Unit 12 New Technology in E-commerce 231
Text A Benefits of Big Data Analytics in E-commerce 231
New Words 234
Phrases 235
Abbreviations 235
Reference Translation 大数据分析在电子商务中的优势 15
Text B Artificial Intelligence in Cross-Border E-commerce 239
New Words 242
Phrases 243
Abbreviations 243
Writing Method Guide常见售后邮件模板 15
Exercises 244
附录 词汇表 231

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作者介绍

张强华 主要研究项目及领域:张强华,“21世纪高职、高专计算机类 教材”(由电子工业出版社出版)编委会主编、“现代信息技 术教材”(由人民邮电出版社出版)编委会执行主编 (教育部十五规划教材)。江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中,两部获得“全国第11批畅销书(科技类)”称号,一部获“华东地区大学出版社教材专著二等奖” ,一部获得江苏省优秀教材,一部由台湾儒林图书出版公司以繁体字在台湾发行。

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