实用商务英语综合教程（第3版第二册）-图书-人邮教育社区

内容摘要

《实用商务英语综合教程（第3版）》教材分为两册。本书是第二册，包括10个单元，以“项目引领、任务驱动”的形式编写，每个单元为一个项目，围绕一个话题展开，涉及进出口贸易、市场调查、交易会、公共关系、电子商务、商务广告、商务合作、商务沟通、商务谈判和跨境电商等。每个单元都包括背景介绍、热身讨论、听说训练、阅读训练、案例分析、语法复习、实用写作和新词汇表8个模块，并以任务的形式插入各种练习，全面培养学生听、说、读、写、译的英语语言技能。
本书可以作为高职高专、职业教育本科和应用型本科院校财经商科类专业的公共英语或实用英语课程的教材，也可以作为商务英语专业、国际贸易专业、跨境电商专业和国际商务专业等涉外商务类专业的英语课程的教材。

Unit 1 Import and Export
Listening and Speaking 2
Reading 5
Case Study 10
Grammar and Usage 11
Practical Writing 17
New Words and Expressions 19

Unit 2 Market Research
Listening and Speaking 22
Reading 24
Case Study 29
Grammar and Usage 30
Practical Writing 36
New Words and Expressions 38

Unit 3 Trade Fairs
Listening and Speaking 40
Reading 43
Case Study 48
Grammar and Usage 48
Practical Writing 51
New Words and Expressions 52

Unit 4 Public Relations
Listening and Speaking 56
Reading 58
Case Study 65
Grammar and Usage 66
Practical Writing 73
New Words and Expressions 78

Unit 5 E-commerce
Listening and Speaking 81
Reading 83
Case Study 89
Grammar and Usage 90
Practical Writing 93
New Words and Expressions 95

Unit 6 Business Advertising
Listening and Speaking 98
Reading 101
Case Study 107
Grammar and Usage 107
Practical Writing 11
New Words and Expressions 114

Unit 7 Business Cooperation
Listening and Speaking 118
Reading 120
Case Study 126
Grammar and Usage 126
Practical Writing 131
New Words and Expressions 133

Unit 8 Business Communication
Listening and Speaking 137
Reading 139
Case Study 145
Grammar and Usage 146
Practical Writing 150
New Words and Expressions 153

Unit 9 Business Negotiation
Listening and Speaking 156
Reading 159
Case Study 165
Grammar and Usage 165
Practical Writing 172
New Words and Expressions 173

Unit 10 Cross-border E-commerce
Listening and Speaking 176
Reading 178
Case Study 184
Grammar and Usage 184
Practical Writing 190
New Words and Expressions 194