跨境电子商务英语（第2版慕课版）-图书-人邮教育社区

内容摘要

本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part，设置warming up、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力，培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力，提升其在跨境电子商务领域的综合竞争力。

CONTENTS
Unit 1　Overview of Cross-Border E-Commerce　1
Part 1　The Concept of Cross-Border E-Commerce　1
Part 2　Differences between Traditional Foreign Trade and Cross-Border E-Commerce　5
Part 3　Current Situation of Cross-Border E-Commerce in China　10
Supplementary Materials　14
Unit 2　Main Cross-Border E-Commerce Platforms　16
Part 1　Amazon and eBay　16
Part 2　Alibaba and AliExpress　21
Part 3　Shopee and Lazada　25
Supplementary Materials　29
Unit 3　Opening a Cross-Border E-Commerce Store　31
Part 1　Selection of a Cross-Border E-Commerce Platform　31
Part 2　Preparation of Registration Materials　35
Part 3　FAQ While Opening a Cross-Border E-Commerce Store　40
Supplementary Materials　45
Unit 4　Store and Product Description　47
Part 1　Store Description　47
Part 2　Title and Key Words of a Product　51
Part 3　Product Description and Features　56
Supplementary Materials　61
Unit 5　Cross-Border E-Commerce Product Management　65
Part 1　Product Selection　65
Part 2　Product Pricing　69
Part 3　Forbidden and Restricted Products　75
Supplementary Materials　78
Unit 6　Cross-Border E-Commerce Order Management　81
Part 1　Pre-Sale Inquiry and Reply　81
Part 2　Placing an Order　85
Part 3　Follow-up of Order Related Services　90
Supplementary Materials　93
Unit 7　Cross-Border E-Commerce Marketing Activities　96
Part 1　Promotion and Marketing 　96
Part 2　SEO and SEM　101
Part 3　Brand Building　106
Supplementary Materials　111
Unit 8　Cross-Border E-Commerce Payment　114
Part 1　Offline and Online Payment　114
Part 2　Payment Process　118
Part 3　Account Withdrawal　123
Supplementary Materials　128
Unit 9　Cross-Border E-Commerce Logistics and Warehousing　130
Part 1　Packaging　130
Part 2　Logistics Channels　135
Part 3　Delivery Tracking and Transportation Time　141
Supplementary Materials　146
Unit 10　Customer Service of Cross-Border E-Commerce　148
Part 1　Customer Service Procedures　148
Part 2　Complaint Problems　152
Part 3　Returning and Refunding　157
Supplementary Materials　161
Unit 11　Transaction Evaluation of Cross-Border E-Commerce　165
Part 1　Five-Star Praise and Feedback　165
Part 2　Bad Review and Feedback　169
Part 3　Seller’s Evaluation of the Buyer　174
Supplementary Materials　178
Unit 12　Cross-Border E-Commerce Live Streaming　181
Part 1　Advantages of Live Streaming in Cross-Border E-Commerce　181
Part 2　Management of Cross-Border E-Commerce Live Streaming　186
Part 3　Development of Cross-Border E-Commerce Live Streaming in China　192
Supplementary Materials　197
附录　跨境电子商务常用术语　200
参考文献 / 204

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出版信息

书　　名：跨境电子商务英语（第2版慕课版）
执行编辑：本书的内容有任何问题，请联系侯潇雨
出版日期：2023-09-01
书　　号：978-7-115-62160-3
作　　者： 易静
定　　价：49.80 元
页　　数：202
印刷方式：黑白印刷
开　　本：16开
出版状态：上市销售

作者介绍

易静，教授，武汉晴川学院外国语学院院长助理，主授跨境电商理论与实务、跨境电子商务英语等专业课程。主持国家级/省级项目6项；参与国家/省级项目十余项；共发表论文20余篇；主编教材7本；获批省级一流课程2门。