目录

识·色篇.........................................001
项目一　色彩科学.................................002
一、案例分析.....................................003
1.莫奈《日出·印象》.............................003
2.《千里江山图》卷...............................003
3.巴黎雅典娜酒店.................................004
二、知识梳理.....................................005
1. 色彩实验......................................005
2.色彩的产生.....................................006
3.色彩的辨识.....................................007
4.数字色彩与表达.................................008
5.视觉色彩补偿...................................011
三、项目训练.....................................013
1.训练目的.......................................013
2.项目清单.......................................013
四、拓展延伸.....................................014
1.拓展任务.......................................014
2.训练思路.......................................016
项目二　色彩表示法...............................017
一、案例分析.....................................018
1. 书籍装帧设计..................................018
2. 世界自然基金会全球荒漠化公益
海报.............................................018
3. 艾温德·厄尔雷插画作品........................018
二、知识梳理.....................................019
1. 色彩三要素....................................019
2.色彩三要素的数字表达方式.......................020
3.色彩表示法.....................................022
4.色立体.........................................022
5.常用色立体.....................................025
6.色彩的混合.....................................027
三、项目训练.....................................029
1.训练目的.......................................029
2.项目清单.......................................029
四、拓展延伸.....................................031
1. 拓展任务......................................031
2. 训练思路......................................034

探·色篇.........................................035
项目三　色彩对比设计.............................036
一、案例分析.....................................037
1.拉斐尔《草地上的圣母》.........................037
2. 《万山红遍层林尽染》..........................037
3.少数民族服装...................................038
二、知识梳理.....................................038
1. 色彩的同时对比与色彩的连续对比................038
2. 原色对比构成..................................039
3. 间色对比构成..................................040
4. 互补色对比构成................................041
5. 邻近色对比构成................................042
6. 类似色对比构成................................044
7. 冷暖色对比构成................................045
三、项目训练.....................................048
1. 训练目的......................................048
2. 项目清单......................................049
四、拓展延伸.....................................052
1. 拓展任务......................................052
2.训练思路.......................................055
项目四　纯度对比设计.............................056
一、案例分析.....................................057
1.《梦娃送吉祥，梦娃送美德》动画
短片.............................................057
2.津门风筝魏.....................................057
3. 杨柳青木版年画《连年有余》....................058
二、知识梳理.....................................058
1. 纯度..........................................058
2.纯度对比.......................................059
3. 纯度变化与变化纯度............................060
4. 高纯度基调、中纯度基调和低纯度
基调构成.........................................062
5. 纯度强对比、纯度中对比、纯度弱
对比构成.........................................062
6.纯度对比构成设计与欣赏见图.....................066
三、项目训练.....................................068
1. 训练目的......................................068
2. 项目清单......................................068
四、拓展延伸.....................................070
1. 拓展任务......................................070
2. 训练思路......................................074
项目五　明度对比设计.............................075
一、案例分析.....................................076
1. 等值线图......................................076
2. 洛克菲勒下沉广场..............................077
3. 电影《爱乐之城》..............................077
二、知识梳理.....................................078
1. 明度对比......................................078
2.明度九调构成与明度推移.........................078
3.明度对比决定色彩和形状的认知度
.................................................080
4.明度对色彩的同时对比的影响.....................081
5.明度与冷暖对比对色彩空间的影响
.................................................082
6.明度对比的数字表示法...........................083
7.明度对比构成及明度推移训练欣赏
.................................................084
三、项目训练.....................................087
1. 训练目的......................................087
2. 项目清单......................................087
四、拓展延伸.....................................089
1. 拓展任务......................................089
2. 训练思路......................................092
项目六　面积、形状、位置与色彩的对比设计.........093
一、案例分析.....................................094
1.古代建筑上的和玺彩画...........................094
2. 《哪吒之魔童降世》电影海报....................094
3. 蒙德里安的《红、黄、蓝的构成》
.................................................094
二、知识梳理.....................................095
1. 色彩面积与对比................................095
2.面积对比与色彩平衡.............................097
3. 色彩形状与对比................................098
4.色彩位置与对比.................................100
三、项目训练.....................................100
1. 训练目的......................................100
2. 项目清单......................................101
四、拓展延伸.....................................103
1. 拓展任务......................................103
2.训练思路.......................................107
项目七　无彩色设计与有彩色设计...................108
一、案例分析.....................................109
1. 《僵尸新娘》的色彩搭配........................109
2. 油画作品《一个帝国的迷失之一
—落荒的公牛》...................................109
3. 皖南徽派建筑..................................110
二、知识梳理.....................................110
1. 黑白对比的力量................................111
2.黑白对色彩的分离作用...........................113
3.灰色...........................................114
4.色彩的淡化与暗化...............................116
5.黑白的视觉错视.................................116
6.色彩的肌理.....................................117
7.调整图像色彩...................................118
三、项目训练.....................................119
1. 训练目的......................................119
2. 项目清单......................................119
四、拓展延伸.....................................121
1. 拓展任务......................................121
2. 训练思路......................................124
项目八　色彩调和.................................125
一、案例分析.....................................126
1. 敦煌藻井彩绘..................................126
2. 摄影作品《祥光撒福地》........................126
3. 系列广告......................................127
二、知识梳理.....................................127
1. 类似调和的基本原理............................128
2. 对比调和的基本原理............................130
3. 奥斯特瓦尔德色彩调和论........................132
4.配色的基本原理.................................133
5. 色彩的形式美..................................137
6.色彩的采集与重构...............................142
7.色彩采集的数字方法.............................146
三、项目训练.....................................147
1. 训练目的......................................147
2. 项目清单......................................147
四、拓展延伸.....................................148
1. 拓展任务......................................148
2. 训练思路......................................152
项目九　色彩心理与情感表达.......................153
一、案例分析.....................................154
1. “双11”购物节手机界面设计....................154
2. 《绿水青山看中国》节目宣传页..................154
3. 梵高的《夜晚露天咖啡座》......................155
二、知识梳理.....................................155
1. 色彩的联想....................................155
2. 色彩的情感倾向................................157
3. 色彩的生理效应................................164
三、项目训练.....................................165
1.训练目的.......................................165
2. 项目清单......................................165
四、拓展延伸.....................................167
1. 拓展任务......................................167
2.训练思路.......................................170
变·色篇.........................................171
项目十　色彩与现代艺术...........................172
一、案例分析.....................................173
1.红色法拉利.....................................173
2.元掐丝珐琅缠枝莲纹象耳炉.......................173
二、知识梳理.....................................174
1.色彩与舞台美术设计.............................174
2.色彩与景观设计.................................174
3.色彩与展示设计.................................177
4.色彩与京剧表演.................................178
5.色彩与室内设计.................................179
6.色彩与海报设计.................................181
7.色彩与动画设计.................................183
8.色彩与现代汉服.................................183
9.色彩与书籍装帧设计.............................185
10.色彩与装置艺术................................187
三、项目训练.....................................188
1. 训练目的......................................188
2. 项目清单......................................188
四、拓展延伸.....................................190
1. 拓展任务......................................190
2. 训练思路......................................190